Authentic Heritage

Rooted in the streets, our designs celebrate the grit and resilience of urban life.

Community Impact

Empowering communities through fashion-forward initiatives and support.

Trendsetting Styles

Lead the way in fashion with our pioneering streetwear, setting trends and breaking norms.

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Crafted with Pride

STREETWEAR FROM THE HEART OF THE HOOD

Who is you❓in ya HOOD

HOOD Authentic is a brand that wants people to acknowledge each other from different HOOD’s. The brand Realize that no matter what HOOD you come from we are HOOD Authentic.